The Febreze Fabric Refresher brand was looking for a partner and found itself a nice match with Macaroni Kid and its National Costume Swap Day events taking place throughout the month in the run up to Halloween on Monday.
As kids arrive to decide whether they would like to turn into Dracula or a fairy princess, brand reps will be on hand to freshen the gently used costumes with a sprits of Febreze. To keep the momentum going, full-size Fabric Refresher samples are being handed out for parents to try at home, as well as samples of other products, including Febreze To Go (2.8 oz Fabric Refresher) and Febreze set&refresh.
Febreze has a website dedicated to the events where people can find out more about the product and search for location of one of the 25 events that may be taking place near there home.
“These swaps are a great way for parents to save time and money while putting last year’s get-up to good use,” Jeff Pierce, a spokesperson for Febreze parent Procter & Gamble said. “Applying Febreze Fabric Refresher to costumers before swapping ensures that every child receives a fresh costume.”
Macaroni Kid is a free weekly newsletter and website that offers subscribers news on kid and family friendly events going on in 390 towns and cities across the country.
The newsletters are published by a network of 400 moms who canvass their local areas for interesting goings-on to report to subscribers. When Febreze came on board to partner with the costumer swap events, the moms wrote, twittered and Facebooked about the partnership, Eric Cohen, the chief marketing officer at Macaroni Kid, said.
The costume swap events are part of the Febreze Breathe Happy campaign, which works to “show that Febreze freshness and scent can transform the air so anyone can breathe happy no matter what,” Pierce said.
Over the summer, the brand staged “Breathe Happy Moments” across the country. One followed a daylong yoga event in Times Square in New York City and another combating tough odors at the Gilroy Garlic Festival.
At the Febreze Facebook page a contest is underway where fans can submit their own Breathe Happy Moments for a chance to win fun prizes and experiences.