WE’VE ALL GOTTEN them. Some of us, to our vexation and bewilderment, have produced them: e-mail marketing newsletters that fail to keep recipients opening and clicking over time.
According to Forrester Research, eight out of 10 broadband users delete most commercial e-mail without reading it, and six out of 10 say most e-mail doesn’t offer them anything interesting. With time and inbox space increasingly at a premium, and patience wearing thin, how can marketers stay in customers’ good graces and ensure that their newsletters will be eagerly anticipated?
Here are some simple things you can do to create an e-mail newsletter that looks great, and works even better.
- Be the friend in the