DVC Worldwide ranked No. 1 on this year’s PROMO 100 ranking of the top 100 promotion agencies. The agency was also named PROMO’s 2003 Agency of the Year.
When last we left DVC Worldwide—as PROMO’s Agency of the Decade, in 1999—it was laboring under debt from two ambitious Internet acquisitions and anxious to bring in enough work to cover its overhead just as its chief rainmaker was leaving.
Now—four years, one buyout, a recession, and a Super Reggie later—the agency is a healthy business with strong creative, a growing range of disciplines and an impressive list of diverse clients. Déjà vu from 1996, the first time DVC was PROMO’s Agency of the Year.
But this chapter in DVC’s story stars a new cast of characters and a deep purse, thanks to Lake Capital, the venture-capital group that bought DVC in 2000 and continues to fund expansion via internal build-outs and some acquisition. For the full story go to www.promomagazine.com and link to the PROMO 100.
The following are agency rankings 1-25. For the complete list visit www.promomagazine.com.
1. DVC WORLDWIDE
2. 360 YOUTH
3. 141 WORLDWIDE
4. COACTIVE MARKETING GROUP
5. POWERPACT LLC
6. AMP AGENCY
7. COLANGELO SYNERGY MARKETING, INC.
8. EQUITY MARKETING, INC.
9. STROTTMAN INTERNATIONAL, INC.
10. THE MARKETING STORE WORLDWIDE
12. GMR MARKETING
13. BDS MARKETING, INC.
14. THE INTEGER GROUP
17. TRACY LOCKE PARTNERSHIP
18. RYAN PARTNERSHIP
19. ENTERTAINMENT MARKETING, INC.
20. THE ZIPATONI CO.
21. MOMENTUM MARKETING
22. THE GEM GROUP, INC.
24. CRAMER-KRASSELT CO.
25. VELOCITY SPORTS & ENTERTAINMENT, LLC