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DoubleClick to Acquire MessageMedia For $41 Million

By Jun 01, 2001

Online advertising company DoubleClick Inc. , based in New York, will acquire e-mail marketing services provider MessageMedia for $41 million in stock.

The transaction is expected to close in the third quarter.

As a result of this transaction, DoubleClick will reportedly be able to provide customers with full service and self-service outsourced email technology, software and consulting services. In addition, Doubleclick claims that MessageMedia’s experience in Europe will help smooth its expansion there.