Domino’s Delivers eBay Promos on 30 Million Boxes

Posted on by Chief Marketer Staff

Domino’s Pizza is teaming with eBay to play up back-to-school on 15 million pizza boxes.

Through Sept. 4, customers can win up to 1 million eBay Anything Points (equivalent to $10,000) to spend at the auction site by using a code found on boxes. Or customers can score one of 100 $10 Domino’s gift certificates. Other offers include textbook discounts at eBay’s www.Half.com and a free shipping offer for a Dell in eBay’s computer category. Both offers will be up through Sept. 30. Alcone Marketing, Irvine, CA, handles.

Starting Sept. 1, San Jose, CA-based eBay and Ann Arbor, MI-based Domino’s launch a Stay True to Your School college football campaign on an additional 15 million boxes. Consumers can win an all-inclusive homecoming trip valued at $15,000 for the winner and five friends. Plus, 10 winners will receive a $500 Domino’s Pizza gift certificate and 100 winners will score $10 certificates. The program runs through Oct. 7. Velocity, Wilton, CT, handles creative. Marden-Kane, Manhasset, NY, takes care of the sweepstakes.

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