More than 106.5 million people — or about three out of every five U.S. Internet users — streamed or downloaded video during July, according to a recent study by comScore Media Metrix.
All told, nearly 7.2 billion videos were streamed or downloaded by U.S. Internet users for an average of 67 streams per streamer, meaning an average of more than two streams daily per user.
MySpace fared particularly well in the study. It ranks first among all sites in individual video streams initiated by U.S. users with nearly 1.5 billion streams — 20% of U.S. Internet users’ July total. The typical U.S. MySpace user initiated an average of 39 streams during the month. Yahoo! Sites ranked second in total streams initiated by U.S. users with 812 million, followed by YouTube with 649 million.
“The surge in Web video content enables advertisers to expand beyond banners and reach online audiences using sight, sound and motion,” said Erin Hunter, executive vice president of comScore’s Media and Entertainment Group, in a statement.
|Site||Unique U.S. Streamers in July|
|Yahoo! sites||37.9 million|
|Time Warner Network||25.7 million|
|Microsoft sites||16.2 million|
|Source: comScore Media Metrix|