Delightful Deliveries Doubles Catalog Circ
When the beer-of-the-month- club craze began to wane a few years ago, a husband-and-wife team with a taste for the finer things in life decided to sell their brew business and try their luck at marketing gourmet gifts and gift baskets.
Eric Lituchy and Gina Ezratty launched Delightful Deliveries Inc. in 1998 with about 150 handpicked products. The business has since grown and now offers nearly 900 items through its Web site and catalog.
Sales are projected to reach $3 million to $4 million this year, up from $600,000 in 2001, according to Lituchy.
Part of the increase will come from a 50% hike in catalog circulation to 100,000 pieces. The four-color catalog, which is mailed around the end of October, will expand from digest size to full size, with 32 to 48 pages.
Also expanding is the product line. More baby gifts and fresh flowers will be offered, along with bath and beauty products.
