Top-Promoted Brands Which brands spend the most time, money, and thought on promotion? You’ll find out in our December issue when our editors profile the heavy hitters and show how promotions mesh strategically with their marketing plans.
World PRO Campaigns The winners of the most coveted prize in promotion, the World PRO of Excellence Award, have been announced. Next month, learn the details of their successes as we present case studies of the 15 best promotions in the world.
Hasslin’ over Rasslin’ Ted Turner introduced World Championship Wrestling to loosen the World Wrestling Federation’s stranglehold on America’s favorite dance of controlled chaos. The result: Pro wrestling and both organizations are stronger than ever. Bob Woods looks at how they are employing sponsorships and tie-in promotions in a quest for ring supremacy.