Promotion Comes to Detroit The big three automakers discover brand management as they lean on promotion to compete with megastores like CarMax and AutoNation. GM has taken the lead after adopting Procter & Gamble’s brand management model two years ago, but Ford and Chrysler are catching up. Senior Editor Betsy Spethmann reports on automakers’ new love affair with promotion.
Internet Promotions Okay, we all know it’s a big (World Wide) Web out there and the possibilities are endless. But who’s really getting it done in cyberspace? Senior Writer Richard Sale looks at some successful online promotions and includes an update from Procter & Gamble’s online summit.
Alcohol Marketing Hit the bars this weekend and you’re in for a free show. It’s upscale ambush marketing, the latest in high-concept sampling from the alcohol companies. How do these bar-specific promos help build a national brand? promo takes a sober look at the latest trend in alcohol marketing.