Product Sampling Chart Make room on your wall for the sampling planner for 1999 programs. Learn about the major sampling programs for the upcoming year in a handy pullout guide.
Product Sampling Story What’s hot and what’s not in the varied world of product sampling. Senior Writer David Vaczek judges the fastest growing segment of the market, out-of-home sampling, and the old standby, in-store programs.
Promotion Measurement and Evaluation The best part of promotions, besides the ability to drive sales, is that you can measure how well they perform. Senior Writer Richard Sale takes a look at the new types of accountability that promos are meeting today, as well as the role technology is playing in changing how to judge promo’s effectiveness.
Are Ads Dead? It’s time to answer the question that is being whispered in corporate hallways, ad agencies, and especially promotion agencies. With a fragmented audience that’s seen it all, promotions are becoming the centerpiece of brand marketing. Recent action from clients such as Miller Brewing, Pillsbury, and Kraft support the growing trend. Don’t miss Senior Editor Betsy Spethmann’s analysis of this building trend.