Cause Marketing Everybody – from traditional players like Coca-Cola and Kraft to promotion-green energy companies – are tapping cause marketing as a way to reinforce their brand messages. This year, the Special Olympics goes online, suggesting that the Internet could soon become the medium of choice. promo’s annual look at cause marketing includes a round-up of the tie-in opportunities that are out there. Senior editor Betsy Spethmann reports.
Promoting to the College Crowd It doesn’t matter whether they’re bookworms, geeks, jocks or barflies – college students love to be wooed by marketers. And if you can teach this demo the value of your brand now, you may gain friends for life. promo examines recent trends in promotions to the campus set.
Consumer Electronics promo kicks off a six-part series focusing on trends in specific industries with a look at consumer electronics, where companies such as Sony, Samsung and Aiwa are shifting from trade-oriented to consumer promotions and trying to shake an expensive cash rebate habit.