Cheil USA Inc has tapped Ian Baer to serve as chief strategy officer of its North American Regional Headquarters. In that position, Baer will provide guidance to all Cheil USA clients in integrated brand strategy, consumer insights, account planning and analytics. He will report to Michael Kim, President of Cheil USA.
Before coming to Cheil USA, Baer was president of Big Fuel Communications, a New York-based marketing company. Baer has also held senior leadership positions at iCrossing, TBWA, Deutsch, Rapp Collins and JWT.
In more than 20 years of experience in integrated brand marketing, advertising, digital, direct, promotions, search and social media, Baer has worked with major clients as varied as Kraft, Sprint, HBO, Johnson & Johnson, General Electric, Bayer, UPS and the United States Navy.
Baer serves on the board of directors for the John Caples International Awards as well as the iDirect Leadership Committee of the Direct Marketing Association.
Cheil USA Inc. is the North American Regional Headquarters of Cheil Worldwide an advertising agency based in Seoul, South Korea. Cheil USA is based in Ridgefield Park, NJ and has Dallas, Toronto and Mexico City.