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Direct Marketing | Print

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Carmen's, Online and in Person

Carmen’s, Online and in Person

Posted on August 1, 2005 by Chief Marketer Staff

Carmen’s Cupones y Consejos, the cooperative mailer for Hispanics, is extending its reach to the Web and event promotions.

Parent company Walters Media Group has begun sending nearly 3 million e-newsletters to Hispanic households in 17 markets in 11 states, says Carmen’s CEO Shayne Walters.

The monthly Tips and Advice e-mailing contains health and beauty information and more. Unlike the coupon co-op, the newsletter will have only four advertisers.

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