Carl’s Jr. and Hardee’s QSRs will feature Yu Yu Hakusho toy figures in their Kids Combo meals, along with a sweepstakes giveaway from March 3 through April 20. The QSRs expect to give away three to four million premiums and 495 prize packages throughout the promotion.
Yu Yu Hakusho, now airing on the Cartoon Network, follows the many adventures of 14-year-old Yusuke Urameshi and his companions as they defend the world from dark creatures.
The sweeps grand-prize is a $2,500 shopping spree at entertainment retailer FYE. Additionally, thousands of dollars in additional prizes will be given away by Yu Yu Hakusho licensees, including videogames from Atari, tradeable game cards from SCORE Entertainment, T-shirts from ODM, home video releases from FUNimation Home Video and action figures from JAKKS Pacific, Ltd.
Consumers can also visit websites www.carlscoolkids.com, www.hardeescoolkids.com and www.YuYuHakusho.com for a downloadable coupon for five dollars off any two FUNimation home videos at FYE, FYE.com or Saturday Matinee stores.
In-store signage and branded meal bags support. Newport Beach, CA-based CDM handles.