Burger King Launches Super Bowl Sweeps

By Jan 10, 2006

Burger King is out with a new sweepstakes tied to Super Bowl XL, in which consumers can win a chance to go to the big game via a text-messaging campaign.

Six-piece and nine-piece NFL-themed packages of Burger King Chicken Fries carry a unique entry code. Customers can send a text message of their entry code to 25946 (BKWIN) to enter the Super Bowl XL Text to Score sweepstakes.

The grand-prize winners get a trip for two to Super Bowl XL in Detroit. Other sweepstakes prizes include five trips for two to the Pro Bowl game in Hawaii, two 2006 Hummers each valued at $35,000 and 10 Samsung plasma 40-inch wide LCD TVs. Lesser prizes include and $40 loaded Visa gift cards, EA Sports Madden NFL 06 Xbox 360 video games and Super Bowl Moments DVDs. Consumers can log on to NFLYourWay.com for more information.

NHL-themed TV spots featuring the King going head-head against football pros will support the promotion. TV spots began airing Jan. 9. Burger King is returning to Super Bowl advertising after an 11-year break.

“Burger King Corp. has enjoyed a very successful partnership with the National Football League all season long, and we wanted to take full advantage of this enormous world stage to provide sports fans and restaurant guests with another memorable experience,” said Russ Klein, CMO, Burger King Corp., in a statement. “We hope the Super Bowl audience will find the Burger King ad an entertaining addition to the gridiron action on game day.”

With the sweepstakes, Burger King is introducing a new 36-piece K Chicken Fries Party Pack, which features four Text to Score sweepstakes entry codes.

The promotion ends Jan. 30. TV and radio spots, in-restaurant P-O-P and online materials support. Crispin Porter + Bogusky, Miami, handle TV spot.