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Blattner Brunner Creates DM Position, Names Peter Michaelson

By Dec 04, 2001

Ad agency Blattner Brunner has named Peter Michaelson vice president of direct marketing, a new position.

Michaelson, 52, was most recently the director of IBM’s PC Direct division which had $200 million in sales. He has also worked for R.J. Reynolds and J. Crew.

Pittsburgh, PA-based Blattner Brunner is a $135 million advertising agency whose clients include PPG Industries, Zippo lighters, 84 Lumber, Promistar Financial and Respironics Inc.