Ad agency Blattner Brunner has named Peter Michaelson vice president of direct marketing, a new position.
Michaelson, 52, was most recently the director of IBM’s PC Direct division which had $200 million in sales. He has also worked for R.J. Reynolds and J. Crew.
Pittsburgh, PA-based Blattner Brunner is a $135 million advertising agency whose clients include PPG Industries, Zippo lighters, 84 Lumber, Promistar Financial and Respironics Inc.