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BK Invents “Roq” Band for Chicken Fries Launch

By Jul 26, 2005

Burger King Corp. this week launches BK Chicken Fries with a tongue-in-cheek “sponsorship” of a fictitious band.

Chicken Fries are the size and shape of French fries, made of battered white breast meat; the conical carton fits in a car’s cupholder, with a sauce packet built into the lid. Six-piece ($1.69) and nine-piece ($2.69) snacks and a nine-piece meal ($3.99) are permanent additions to BK’s menu.

The band, a six-member rock band dubbed Coq Roq, will appear in three TV spots styled to look like music videos. A dedicated Web site, Coqroq.com, carries two music videos, clips of songs like Cross the Road and Bob Your Head, and downloadable ringtones. BK’s ad agency Crispin Porter + Bogusky, Miami, handles.

The band was inspired by BK’s popular Subservient Chicken Web site (Subservientchicken.com), a brainchild of Crispin Porter.

A quick Google search reveals no real band called Coq Roq— a fringe French band, Frange, whose logo is a rooster colored like the French flag and the slogan “Coq Roq.”