Bennigan’s Grill & Tavern is celebrating its 30th anniversary by throwing the nation’s largest St. Patrick’s Day party in March.
The anniversary celebration kicks off in late February when the restaurant chain rolls out its St. Patrick’s Day Blarney Blast promotion. The chain will support the promotion with a national sweepstakes, drink specials and other events in the weeks leading up to St. Patrick’s Day and Bennigan’s St. Patrick’s Day party, which is scheduled for March.
“It’s going to be the biggest and best year to be a part of our company,” said Clay Dover, VP-marketing at Bennigan’s, in a statement. “We’re going to spend the entire year focused on what Bennigan’s does best— a fun and lively environment where people can enjoy themselves and share great food and drinks with their friends and family.”
The Bennigan’s St. Patrick’s Day party is expected to draw some 300,000 people. The company plans to release details of the nationwide party shortly.
“It will be unlike anything we’ve ever done,” Dover said. “We have three decades worth of loyal customers and we want to share this milestone with them in true Bennigan’s fashion. It will be a great Irish celebration.”
With its anniversary celebration, Bennigan’s plans to launch a new advertising campaign and introduce a fresh look for its bar. The company also said it would open 30 new restaurants worldwide.