Allied Domecq’s Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco and Ft. Lauderdale.
Brad Van Liew, the first American winner of the Around Alone race, a 28,755-mile route that takes eight months, will helm the Beefeater boat. Van Liew picked up the title earlier this year.
P-O-P includes table tents, banners, and pennants, as well as promotional items such as T-shirts and key chains. The Beefeater yacht will serve as a backdrop for trade and media events.