Bank of America has signed sponsorship agreements with both Major League Properties, Minor League Baseball and Little League Baseball.
The five-year deal with Major League Baseball Properties makes Bank of America the “Official Bank of Major League Baseball.” The agreement begins immediately and continues through the 2008 season, Bank of America will receive exclusive rights in its category, including the license of intellectual property, extensive broadcast and onsite branding opportunities and hospitality at Major League Baseball events such as the All-Star Game, the Division Series, the League Championship Series and the World Series.
Bank of America’s affiliation with Minor League Baseball will begin with the 2005 season, providing branding opportunities in all the markets where the company has a banking presence. The deal also includes designating a “Bank of America Day” to be held simultaneously in approximately 80 of the 94 minor league stadiums where Bank of America has a presence. Bank of America will also receive ballpark signage in minor league stadiums within the bank’s footprint, along with access to ticket, hospitality and special team promotions.
The company’s agreement with Little League Baseball will begin with the 2005 season, and extend through the 2008 season. It makes Bank of America the “Official Banking Partner of Little League Baseball.” It also provides exclusive rights to all banking and financial services categories, and includes targeted access to Little League officials, coaches and families, as well as on-site presence at state and regional tournaments, branding and signage at the Little League World Series, and a variety of other promotional programs.