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By Nov 01, 2000

Best Overall Promotion Tamiflu Launch, Momentum for Roche

Best Multidiscipline Campaign Winner: Refresh the Roll, In-house for Nabisco, Inc. – Can You Resist?, Frankel for Frito-Lay

- Baby Bonus Savings Club, Mars Advertising for Farmer Jack Supermarkets

Best Use of Advertising Winner: Golf Dream House, Momentum for Buick – Dare to Stay Pure, 141 Integrated Communications for Allied Domecq

Best Use of Direct Marketing Winner: Camp Jeep, FCB Worldwide/1-2-1 Marketing for DaimlerChrysler – Operation K-9000, The Botsford Group for Cryovac

- Virtual Install, The Launch Group for Quantum

Most Innovative Communication Strategy Winner: Tamiflu Launch, Momentum for Roche – Uncle Sam Operation Cows on Parade, Flair Communications for Dairy Farmers of America

- Celebrate the Century Express, In-house for U.S. Postal Service

Best Use of New Media Winner: Online Racing Auction, In-house for Valvoline Co. – Smell-O-Vision, In-house for Nickelodeon

- Juicy Fruit Scavenger Hunt, Promotions.com for Wm. Wrigley Jr. Co.

Most Effective Long-Term Campaign Winner: Celebrate the Century Express, In-house for U.S. Postal Service – Rock Star, Beyond DDB for United States Gypsum

- Miss Chiquita Summer Fun, The Botsford Group for Chiquita Fresh North America

Best Activity Generating Brand Awareness/Trial Winner: Launch of Blue, Momentum for American Express – IBM Store, Einson Freeman for IBM

- Kissmobile Tour 1999, Marketing Werks for Hershey Foods

Best Activity Generating Brand Volume Winner: Vote for Your Favorite Donut, Flair Communications for Dunkin’ Donuts – Austin Powers Groovy Giveaway, Communicator for Nabisco, Inc.

- Refresh the Roll, In-house for Nabisco, Inc.

Best Activity Generating Brand Loyalty Winner: Camp Jeep, FCB Worldwide/1-2-1 Marketing for DaimlerChrysler – Kissmobile Tour 1999, Marketing Werks for Hershey Foods

- Beauty on the Move, In-house for Sara Lee Branded Apparel

Best Business-to-Business Campaign Winner: Boise High, Momentum for Boise Cascade Office Products – Windows 2000 Launch, Momentum for Microsoft Corp.

- FSI Council Awareness, FCB Worldwide for FSI Council

Best Account-Specific Retail Campaign Winner: Intergalactic Encounter, In-house for Saban Entertainment – Wal-Mart Veterans Day, Idea Connections for Eastman Kodak Co.

- Pre-paid Phonecard Launch, DVC Group for AT&T

Best Dealer/Sales Force Activity Winner: Spice Island World Flavors Introduction, WatersMolitor for Tone Brothers – Cleared for Take-Off, McCracken Brooks Maier for Washington Mutual

- Global Quest for Success, Impiric for Citibank

Best Idea or Concept Winner: Can You Resist?, Frankel for Frito-Lay – Intergalactic Encounter, In-house for Saban Entertainment

- Boise High, Momentum for Boise Cascade Office Products

Best Art Direction Winner: Jordan to the Max, Beyond DDB for Giant Screen Sports – Camp Jeep, FCB Worldwide/1-2-1 Marketing for DaimlerChrysler

- Uncle Sam Operation Cows on Parade, Flair Communications for Dairy Farmers of America

Best Copywriting Winner: Camp Jeep, FCB Worldwide/1-2-1 Marketing for DaimlerChrysler – Uncle Sam Operation Cows on Parade, Flair Communications for Dairy Farmers of America