Account-Specific Spotlight: Salt Lake City
Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets. These solution centers have been the framework for merchandising and in-store promotion efforts for packaged goods marketers. Salt Lake City has more food and pharmacy stores than any other city – 62 percent of supermarkets are the combined format. The market also ranks highest in service pharmacies (72 percent of stores), video sales (78%), video rental (75%), and seasonal aisles (60%).
Mass merchandisers Fred Meyer and Target have shaken up the market since entering Salt Lake City in 1994 and ’96, respectively. Among supermarkets, Smith’s Food & Drug continues to dominate with a 26.8 share, although that has dropped from a 30 share five years ago despite the addition of eight stores to 46. Albertson’s has grown to a 21.3 share with 41 stores, up from a 20.6 share with 36 stores in 1993.
