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CMO Optimism At Four-Year High, But Proving Marketing's Value Remains Elusive

Christine Moorman (Forbes) New results from The CMO Survey offer encouraging predictions about the future of markets and document ongoing challenges to marketing excellence and leadership. The 41

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Aug. 27 2013




CMO Optimism At Four-Year High, But Proving Marketing’s Value Remains Elusive

New results from The CMO Survey offer encouraging predictions about the future of markets and document ongoing challenges to marketing excellence and leadership.

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May. 28 2013




Helping Your E-Mail Go Social: Special Report, sponsored by Return Path

Will the social networks kill e-mail? Not likely. In fact, the two channels enable each other. As a result, e-mail marketers must embrace social media, not fear it.

Ken Magill explores how social media is affecting e-mail advertising and what marketers can do to make the most of it.

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Dec. 20 2012




December/January 2013 Issue

View the December/January 2013 digital edition here! OR Subscribe to our print or digital editions here.

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Aug. 08 2012




August/September 2012 Issue

View the December/January 2013 digital edition here! OR Subscribe to our print or digital editions here.

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Jun. 06 2012




June/July 2012 Issue

View the June/July 2012 digital edition here! OR Subscribe to our print or digital editions here.

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May. 01 2012




April/May 2012 Issue

View the April/May 2012 digital edition here! OR Subscribe to our print or digital editions here.

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Feb. 03 2012




Mattel Extends Reach of New Toy with Branded Entertainment

Mattel is out with a new line of Hot Wheels vehicles and has created an online game and animation series to extend the reach of the toys to an older audience. Branded entertainment extends new Hot Wheels toy to tweens and teens The Hot Wheels Battle X …

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Feb. 01 2012




February/March 2012 Issue

View the February/March 2012 digital edition here! OR Subscribe to our print or digital editions here.

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Jan. 11 2012




Putting Your Customer Loyalty Strategy into Reverse 1

Metrics are critical to art of successful marketing, but they can also be a problem if they distract from the critical goal of meaningfully connecting with your customers. This is especially true for loyalty marketers.

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Jan. 01 2012




25 Trendsetters to Watch 1

The editors of Chief Marketer compiled an educated but fairly personal list of the trends and tactics we expect to see driving marketing in 2012, and an equally informal list of the brands at the forefront of those efforts

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