Special Reports

Student Brand Ambassadors Are the New Media Moguls

Marketers often overlook college students. They associate these young consumers with out-of-control spring breaks, slim wallets and a lack of brand loyalty. Many marketers wait to reach out until students graduate and have jobs and families. That may be a mistake.

influencer

The Power of Influencers

Partnering with an influencer can be a cost effective form of high-quality content with built in distribution. It is highly measurable and can be target5ed to ver5y specific audiences to capture high-quality leads and engagement.

Get Granular Insights That Turn Trends Into Actions

Partner Content

By Nick Mangiapane, CMO of Commerce Signals Don’t be misled by an upward trend. Actionable insights can remain hidden. Data is valuable. Everyone in business knows that. But finding the most value in data requires diving deeper than your competitors do. For example, as the pandemic fades into the past, the data shows that people…

Join the Social Conversation

Marketers are working hard to seamlessly integrate their brands into the social conversation instead of just going for the hard sell.

From Fickle to Faithful

Enrollment in loyalty programs may be up, but participation is declining so marketers are updating their programs to increase participation and engagement