Special Reports

Charting the Changing Customer Journey

Chief Marketer talked with David Bell, a marketing professor at the Wharton School, and academic director of Wharton Executive Education’s upcoming three-day program “Digital Marketing Strategies for the Digital Economy.

The Location of Loyalty

Learn why location-based marketing using mobile technology is rising fast for loyalty marketers.

experiential marketing

Experiential Takes on Multiple Roles

Experiential marketing plays a growing role for marketers looking to directly engage with consumers and encourage them to participate in the brand. In fact, more than half of marketers (51%) plan to invest more in experiential content this year.