2019 Data Benchmark Study: Historic Survey of 650 Marketers
New study emphasizes significance of data in driving revenue and audience quality; spotlights impact of data on strategy, measurement and overall marketing mix.
Special Reports
Creating a Winning Content Marketing Strategy
In this special report, discover how implementing the right MarTech tools is the key to a successful content marketing strategy.
The Six Dimensions of Data Quality
A look at six dimensions of data quality to consider as a framework for evaluating, enhancing and enriching your data.
The Location of Loyalty
Learn why location-based marketing using mobile technology is rising fast for loyalty marketers.
Busting Through the B2B Noise: Lead Gen Trends
Simply getting on prospects’ radar is a major hurdle in B2B lead generation today. Every channel is clogged with marketing—both good and bad—and marketers are challenged to make the most of their automation investments and create content that connects.
The Business Value of Consent and Preferences
Third-party cookies are going away soon, making your consent and preferences strategy more important than ever. Regulations across the world, such as the CPRA and GDPR, also have stipulations particularly around opt-ins, consent and digital marketing. Along with these regulations, personalization is increasingly important to customers when choosing a brand. With all these changes in…
