Not that long ago, the greatest challenge of data-driven marketing was acquiring data. Today, managing and using marketing data, not collecting it, is the primary challenge. According to Deloitte Digital, companies collect customer data from 25 sources on average and use an average of 16 technology applications to maximize that information. Yet a study by…
How to Utilize Data to Advance Business Objectives
A look at six dimensions of data quality to consider as a framework for evaluating, enhancing and enriching your data.
New study emphasizes significance of data in driving revenue and audience quality; spotlights impact of data on strategy, measurement and overall marketing mix.
Learn where B2B marketers are investing their time and budget to nurture and convert prospects in Chief Marketer’s 2018 B2B Lead Gen Trend Survey.
Third-party cookies are going away soon, making your consent and preferences strategy more important than ever. Regulations across the world, such as the CPRA and GDPR, also have stipulations particularly around opt-ins, consent and digital marketing. Along with these regulations, personalization is increasingly important to customers when choosing a brand. With all these changes in…
