Special Reports

2018 B2B Lead Gen Trend Survey

Learn where B2B marketers are investing their time and budget to nurture and convert prospects in Chief Marketer’s 2018 B2B Lead Gen Trend Survey.

Exclusive B2B Lead Gen Survey

In Chief Marketer’s exclusive B2B Lead Gen Survey, learn the challenges B2B marketers are facing—and the opportunities they’re missing.

experiential marketing

Experiential Takes on Multiple Roles

Experiential marketing plays a growing role for marketers looking to directly engage with consumers and encourage them to participate in the brand. In fact, more than half of marketers (51%) plan to invest more in experiential content this year.

Sweeps Win Big in Digital

The online world has opened up new opportunities for sweepstakes marketers. Digital provides more precise targeting, better quality leads and, through viral share, can send sweeps promotions spanning the globe with little effort on the marketer’s part.