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Direct Marketing | Print

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Someone's Watching

Someone’s Watching

Posted on October 1, 2006 by Chief Marketer Staff

Brandon Phillips can tell if you’re honoring opt-out requests.

More importantly, LashBack’s president and CEO can tell if your company’s affiliates are complying with those requests, and whether they’re using or abusing your suppression file.

Phillips’ firm offers UnsubMonitor, a service for e-mail marketers that generates reports detailing whether people who ask not to receive messages are getting their requests granted.

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