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Direct Marketing | Print

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Software Marketer Engages Prospects

Software Marketer Engages Prospects

Posted on January 1, 2003 by Chief Marketer Staff

A year ago, software company Primus Knowledge Solutions began scrambling for a way to hold on to prospects through a long sales cycle in the face of a tanking economy and corporate belt-tightening.

E-mail, the communication tool of choice for Primus’ techno-savvy customer base, seemed the quick, cheap and obvious answer.

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