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Tweet of Katherine Heigl Gets Duane Reade in Hot Water

By Apr 17, 2014

Martin Beck (Marketing Land)

KatherineHeigl175All of us marketers love to take advantage of the unexpected, like when actress Katherine Heigl was snapped walking out of a Duane Reade store and the brand quickly posted the pic along with a tweet. Who didn’t love it was Katherine herself, who filed a lawsuit in New York suing the brand.