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Winning Mobile and Social Campaigns that Connect with Consumers

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories shared by representatives of these Read and Discuss

Football-On-Your-Phone_Grey595

Article

Jul. 18 2014




Winning Mobile and Social Campaigns that Connect with Consumers

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.

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social storytelling

Article

Jul. 17 2014




Sequential Social Storytelling Bests One-offs

Tell your brand story through sequential social storytelling and you’ll get better results that the typical campaign.

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share a coke

Article

Jul. 16 2014




Have You Shared a Coke Lately?

The Share a Coke campaign has exploded on social with kids posting selfies with bottles of Coke printed with their names.

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Pfizer A Fear of Getting Old

Article

Jul. 16 2014




Pfizer Circulates a Fear of Getting Old

Pfizer regroups on its 2012 “Get Old” campaign with a socially driven campaign that focuses on consumer engagement.

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NASA_LOGO

Article

Jul. 16 2014




NASA’s Giant Step in Social Media

Learn how NASA is building social colonies to raise awareness.

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2014 World Cup Marketing

Article

Jul. 09 2014




Snickers, Volkswagen, Visa, Nike Play in the World Cup

Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.

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B2B social media

Article

Jul. 08 2014




3 Social Marketing Tactics You Might not be Thinking About

Research turned up these three social marketing tactics that are often relegated to the back burner, but shouldn’t be.

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kraft-cupcakes-355

Article

Jun. 30 2014




4 Ways Food Brands Make Influencer Marketing Work

Leveraging bloggers and collaborators on social media for influencer marketing is paying off big-time for food brands like Kraft, Whole Foods and Coca-Cola.

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1007566

Article

Jun. 27 2014




The Secret to Edmunds Optics’ Social Boost

LinkedIn advertising and posts catering to customers’ inner geek have boosted social traffic for optical component manufacturer Edmund Optics.

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content-wheel

Article

Jun. 26 2014




What Do You Want Your Content Marketing to Achieve? 2

Content marketing that connects with audiences in a measurable way is essential for B2B social success, especially on LinkedIn.

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