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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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Article

Oct. 21 2014




13 Tips for Making the Most of Google+

Google+ is more important for SEO than any other website. Here’s how to make the most of it.

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Article

Oct. 16 2014




Avoiding Social Media Pitfalls

Social media can be a tricky landscape for brands, and there are some rules every marketer should know before diving into social campaigns.

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Article

Oct. 09 2014




New Content Marketing Strategies

There is more to content strategy than implementation alone, with new research showing that while adoption of content marketing has become prevalent across B2B organizations, the difference between good and great organizations revolves documentation.

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Article

Oct. 01 2014




Social Advocates Can Fuel Big Buzz

Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.

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Article

Oct. 01 2014




B2B Marketers Creating More Content Than Ever: Report

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

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Article

Sep. 25 2014




Q&A: Word of Mouth Marketing Association

This week was Social Media Week Chicago, where all things social took center stage in the windy city. Chicago-based Word of Mouth Marketing Association president Suzanne Fanning spoke with the Chicago Tribune about the power of social media as a marketing tool.

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Article

Sep. 19 2014




Guide to Social Media Integration

Social media is no longer an afterthought for brands. Today, it is at the core of almost everyone’s marketing strategy. In this special report, Chief Marketer gives you trends, tips and best practices for better social marketing in the real world, including: How to get your C-suite to buy into social Case histories from companies […]

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Article

Sep. 18 2014




Tips For Sharing Research-Based Content

Marketers should use research that first answers a common question to get people’s attention, and also must decide what type of research they’d like to become known as a source for. Keeping messages simple and clear is also key.

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Article

Sep. 18 2014




Progressive Insurance Explores the Human Side of Paid Social

Leveraging paid social media campaigns is an effective way to get messages out to targeted audiences, but a little bit of human touch is necessary in order to get people to click and convert.

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social-media-set

Article

Sep. 11 2014




Tips for Killer Social Media Campaigns

Running a social media campaign right takes skill and the right timing, whether its a contest, a quiz or an effort to get people to sign up for newsletters, just throwing an offer out on social media networks isn’t going to cut it.

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