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Sequential Social Storytelling Bests One-offs

By Jul 17, 2014

Ginny Marvin (Marketing Land)

social story tellingWhat if, instead of focusing on getting the immediate conversion from key prospects, a social media ad campaign served a set of creatives sequentially to tell the brand story and lead viewers through the marketing funnel before going for the hard sell? A new study shows that a sequential storytelling social media ad campaign can outperform a typical campaign in which each ad is designed to generate an immediate conversion.