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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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Article

Sep. 25 2014




Q&A: Word of Mouth Marketing Association

This week was Social Media Week Chicago, where all things social took center stage in the windy city. Chicago-based Word of Mouth Marketing Association president Suzanne Fanning spoke with the Chicago Tribune about the power of social media as a marketing tool.

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Article

Sep. 19 2014




Guide to Social Media Integration

Social media is no longer an afterthought for brands. Today, it is at the core of almost everyone’s marketing strategy. In this special report, Chief Marketer gives you trends, tips and best practices for better social marketing in the real world, including: How to get your C-suite to buy into social Case histories from companies […]

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vine ecommerce video marketing

Article

Jul. 31 2014




How Brands are Sneaking Ads onto Vine

Brands are finding ways around Vine’s no ad policy to get their message out to the millions of Vine users.

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social media influencers

Article

Jul. 24 2014




5 Tips to Find the Right Social Media Influencers 1

How do you make sure that your pick of social media influencers are the right people to represent your brand? Here’s five tips.

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Applebee's Instagram

Article

Jul. 23 2014




Applebee’s Forks Over its Instagram to Customers

Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s hashtag.

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Article

Jul. 16 2014




NASA’s Giant Step in Social Media

Learn how NASA is building social colonies to raise awareness.

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Article

Jun. 26 2014




Combining Paid Search With LinkedIn Ads for B2B Success

Using paid advertising options on LinkedIn to reach specific target personas is an emerging opportunity that many B2B marketers still aren’t taking advantage of

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Facebook Pages to Watch

Article

Jun. 10 2014




Why is Facebook’s “Pages to Watch” Important?

Learn how Facebook’s “Pages to Watch” can help you attract and retain fans with great content, while keeping an eye on your competitors.

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Pinterest Place Pins

Article

Jun. 05 2014




Pinterest Offers Self-Serve Promoted Pins

Pinterest offers a new self-service paid option, “promoted pins” for businesses that don’t have the dollars for large display ads.

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twitter followers

Article

Jun. 04 2014




Do you Know What Twitter Cards are? 8 Types for your Business

Do you wonder which Twitter Cards might be a fit for your business? Here’s eight examples to help you figure it out.

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