Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns rocking, as noted by author and venture funder Guy Kawasaki.
Tip 1: Forget chasing influence. Services like Twitter have flattened the information pyramid, and marquee-name bloggers don’t have the same impact in 140 characters. Twitter’s a numbers game, so go after the widest spread possible.
Tip 2: Follow the followers. Keep track of the people who follow you on Twitter with SocialToo or some other tracking platform.
Tip 3: Watch the “retweets.” Check how many times your messages are copied and sent to others as a measure of your influence. Retweetist or Twitalyzer are good for this.
Tip 4: Monitor the conversations. Watch what they’re saying about your brand on Twitter, as part of a program to disseminate compliments and solve customer concerns. Tweetdeck or Twhirl both let marketers search for keywords and stay on top of discussions.