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LinkedIn Sponsored Updates is Answer to Facebook’s Sponsored Stories

By Jul 25, 2013

(LinkedIn Marketing Blog)

linkedin sponsored updatesTaking a page from Facebook’s playbook, earlier this week LinkedIn introduced Sponsored Updates. The new paid product will give brands on LinkedIn the ability to insert their content into users’ home page feeds, even if they aren’t currently following the company. Sponsored Updates will allow users to follow the advertising company or like, comment on or share the post itself.