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Foursquare Unveils Self-Serve Ads for Small Businesses

By Jul 25, 2013

(Foursquare Blog)

Foursquare paid promotionsFoursquare is expanding its test of paid promotions with New York City-based businesses by rolling out self-serve ads for all small businesses in the coming months. These promoted listings will be inserted into users’ search results. Advertisers will pay only if a user visits the business location or clicks on the ad. A few thousand local businesses already have access. The company will target these ads based on a user’s location and likelihood of becoming a customer.