Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > E-COMMERCE

E-commerce

Lessons From China on Social Commerce

Pete Stein (Forbes.com) In China, social media platforms are rapidly integrating native e-commerce capabilities while those established in the e-commerce space are getting into the social platform

Read and Discuss

social commerce

Article

Aug. 13 2014




Lessons From China on Social Commerce

China is years ahead of U.S. marketers when it comes to social commerce. This article gives us the scoop and tips.

More...

 

Article

Aug. 01 2014




Bridging the Sales-Marketing Gap

Marketing and sales have the same ultimate goal—to boost their company’s bottom line. So why can’t they get along? In this Chief Marketer Special Report, featured speakers from B2B LeadsCon share their thoughts on ways sales and marketing teams can work together. Discover: Why you should develop a “legislative branch” to evaluate leads How marketing […]

More...

 
arrows-up-wall

Article

Jul. 30 2014




Creating Customer Loyalty With Personalization

Here are six ways that marketers can improve their customer’s experience on their websites.

More...

 
shopping experiences

Article

May. 06 2014




Retailers Look to Merge Brick and Online Shopping Experiences

(eMarketer) US retail ecommerce will continue its rapid growth, with sales reaching $304.1 billion in 2014, according to a new eMarketer report. The ubiquity of Internet access is spurring a convergence between online and offline shopping, and retailers are moving to break down silos to create single shopping experiences for their customers.

More...

 
alex-355-2

Article

May. 06 2014




Bangle Blend: How Alex and Ani Connect Across Multiple Platforms

An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.

More...

 
penguin magic

Article

Mar. 21 2014




Penguin Magic’s Engagement Trick

If you think engagement stops once the customer has placed their order, think again.

More...

 
garnet-355

Article

Mar. 18 2014




Are You Deep Discounting? Maybe You Shouldn’t Be

Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.

More...

 
amazon-prime

Article

Mar. 14 2014




Amazon Prime Membership Goes Up 25%

This week Amazon bumped up the cost of its annual Prime membership from $79 to $99, citing rising fuel and transportation costs as a significant factor.

More...

 
technology595

Article

Feb. 10 2014




Tech Primer: What APIs Mean to Marketing

Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task

More...

 
sock dreams

Article

Jan. 25 2014




Emails We Love: Sock It To Me

Learn how etailer Sock Dreams engages customers with newsletter creativity.

More...