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Krispy Kreme, United Airlines, Domino's Pizza and Hallmark Talk Social and Mobile Strategies

Becky Yerak (Chicago Tribune) Top brands, born of the old school of marketing, Read and Discuss

penguin magic

Article

Mar. 21 2014




Penguin Magic’s Engagement Trick

If you think engagement stops once the customer has placed their order, think again.

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garnet-355

Article

Mar. 18 2014




Are You Deep Discounting? Maybe You Shouldn’t Be

Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.

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amazon-prime

Article

Mar. 14 2014




Amazon Prime Membership Goes Up 25%

This week Amazon bumped up the cost of its annual Prime membership from $79 to $99, citing rising fuel and transportation costs as a significant factor.

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technology595

Article

Feb. 10 2014




Tech Primer: What APIs Mean to Marketing

Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task

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sock dreams

Article

Jan. 25 2014




Emails We Love: Sock It To Me

Learn how etailer Sock Dreams engages customers with newsletter creativity.

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deal seekers

Article

Jan. 16 2014




Insights, Attitudes, Motivators of Deal-Seeking Consumers: Report

This report from Experian Marketing Services identifies six deal-seeking consumer segments and offers up advice on how to effectively market to each group.

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beyonce

Article

Dec. 18 2013




Did Beyoncé’s Album Just Prove Marketing is Dead?

Was Beyoncé’s decision to release her new album with no hype a sign marketing is dead?

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Iron-Man

Article

Dec. 18 2013




Amazon Winning the Holiday Toy War

This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.

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krispy kreme

Article

Dec. 11 2013




Krispy Kreme, United Airlines, Domino’s Pizza and Hallmark Talk Social and Mobile Strategies

Social, mobile and e-commerce strategies are vaulting old-school companies like Krispy Kreme, United Airlines and Domino’s into the modern world.

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hbo dragon 355

Article

Dec. 10 2013




Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

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