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Krispy Kreme, United Airlines, Domino's Pizza and Hallmark Talk Social and Mobile Strategies

Becky Yerak (Chicago Tribune) Top brands, born of the old school of marketing, Read and Discuss

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Article

Jul. 30 2014




Creating Customer Loyalty With Personalization

Here are six ways that marketers can improve their customer’s experience on their websites.

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shopping experiences

Article

May. 06 2014




Retailers Look to Merge Brick and Online Shopping Experiences

(eMarketer) US retail ecommerce will continue its rapid growth, with sales reaching $304.1 billion in 2014, according to a new eMarketer report. The ubiquity of Internet access is spurring a convergence between online and offline shopping, and retailers are moving to break down silos to create single shopping experiences for their customers.

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Article

May. 06 2014




Bangle Blend: How Alex and Ani Connect Across Multiple Platforms

An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.

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penguin magic

Article

Mar. 21 2014




Penguin Magic’s Engagement Trick

If you think engagement stops once the customer has placed their order, think again.

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Article

Mar. 18 2014




Are You Deep Discounting? Maybe You Shouldn’t Be

Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.

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amazon-prime

Article

Mar. 14 2014




Amazon Prime Membership Goes Up 25%

This week Amazon bumped up the cost of its annual Prime membership from $79 to $99, citing rising fuel and transportation costs as a significant factor.

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technology595

Article

Feb. 10 2014




Tech Primer: What APIs Mean to Marketing

Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task

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sock dreams

Article

Jan. 25 2014




Emails We Love: Sock It To Me

Learn how etailer Sock Dreams engages customers with newsletter creativity.

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deal seekers

Article

Jan. 16 2014




Insights, Attitudes, Motivators of Deal-Seeking Consumers: Report

This report from Experian Marketing Services identifies six deal-seeking consumer segments and offers up advice on how to effectively market to each group.

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beyonce

Article

Dec. 18 2013




Did Beyoncé’s Album Just Prove Marketing is Dead?

Was Beyoncé’s decision to release her new album with no hype a sign marketing is dead?

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