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Lessons From China on Social Commerce

Pete Stein (Forbes.com) In China, social media platforms are rapidly integrating native e-commerce capabilities while those established in the e-commerce space are getting into the social platform

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H&M google+

Article

Oct. 21 2014




13 Tips for Making the Most of Google+

Google+ is more important for SEO than any other website. Here’s how to make the most of it.

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Retargeting-Tip-Sheet-Cover

Article

Oct. 16 2014




Tip Sheet—Retargeting Tricks & Trends

In this Tip Sheet, discover: Ideas for more controlled and effective B2B retargeting The impact of retargeting on Facebook for desktop and mobile Ways to make your personalized digital advertising feel welcome and not creepy And more! Sponsored by:

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Article

Oct. 14 2014




Live Customer Engagement Rock Stars

Backcountry Inc. is turning their online reps into a different kind of sales force—“Gearheads,” outdoor specialists who consumers are excited to engage with and learn from.

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enterprise data

Article

Oct. 08 2014




Creating a Data Centric View of Customers

Having a customer-centric view is great, but a data-centric view can help you understand intent.

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ebags

Article

Oct. 06 2014




Videos Boost Engagement and Conversion for eBags

Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.

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social commerce

Article

Aug. 13 2014




Lessons From China on Social Commerce

China is years ahead of U.S. marketers when it comes to social commerce. This article gives us the scoop and tips.

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Article

Aug. 01 2014




Bridging the Sales-Marketing Gap

Marketing and sales have the same ultimate goal—to boost their company’s bottom line. So why can’t they get along? In this Chief Marketer Special Report, featured speakers from B2B LeadsCon share their thoughts on ways sales and marketing teams can work together. Discover: Why you should develop a “legislative branch” to evaluate leads How marketing […]

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Article

Jul. 30 2014




Creating Customer Loyalty With Personalization

Here are six ways that marketers can improve their customer’s experience on their websites.

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shopping experiences

Article

May. 06 2014




Retailers Look to Merge Brick and Online Shopping Experiences

(eMarketer) US retail ecommerce will continue its rapid growth, with sales reaching $304.1 billion in 2014, according to a new eMarketer report. The ubiquity of Internet access is spurring a convergence between online and offline shopping, and retailers are moving to break down silos to create single shopping experiences for their customers.

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alex-355-2

Article

May. 06 2014




Bangle Blend: How Alex and Ani Connect Across Multiple Platforms

An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.

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