Snickers, Volkswagen, Visa, Nike Play in the World Cup

Posted on by Chief Marketer Staff


2014 World Cup MarketingSnickers, Volkswagen, Visa, Nike and Adidas are among the brands scoring big time digital marketing campaigns during the World Cup. The results come from a combo of great storytelling, playing into the global excitement of the matches and riffing on real-time and trending moments.  Read up on the winners … and losers playing in the World Cup marketing game.


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by Patricia Odell

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