Snickers, Volkswagen, Visa, Nike Play in the World Cup

Posted on by Chief Marketer Staff


2014 World Cup MarketingSnickers, Volkswagen, Visa, Nike and Adidas are among the brands scoring big time digital marketing campaigns during the World Cup. The results come from a combo of great storytelling, playing into the global excitement of the matches and riffing on real-time and trending moments.  Read up on the winners … and losers playing in the World Cup marketing game.


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.