Snickers Runs PPC Ads to Target Misspellings by Hungry Searchers

Posted on by Chief Marketer Staff

(AdAge)

snickers225Snickers found a creative way to target hungry searchers with a PPC ad campaign in the U.K. that used the top 500 search terms on Google and found the most common misspellings of those words, yielding a grand total of 25,381 words to bid on. The brand and its agency also ran “Snickers Foosball,” which introduced a new type of foosball table that replaced the usual on-field players with “hungry alter egos.” Find out how it all worked out.

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