Slim-Fast Touts Success Stories

Posted on by Chief Marketer Staff

Slim-Fast Foods is using real stories to pitch its new Slim-Fast Optima Diet in an advertising and retail promotion campaign.

The effort centers on TV and print ads featuring two real-life Slim-Fast users, chosen from thousands who wrote to Slim-Fast about their own weight-loss success.

Slim-Fast also will execute 15,000 sampling dates at retail in first-quarter 2005, and will give away 10 million copies of its “Little Book of Weight Loss Success” (with dieting tips, a customizable meal-plan chart and recipes) at retail and events as well as online.

Ogilvy & Mather, New York City, handles for West Palm Beach, FL-based Slim-Fast, a division of Unilever. Mass Connections, Cerritos, CA, handles in-store demos.

For more stories on sampling


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.