Earlier this week, digital marketing company Silverpop announced a partnership with Janrain, a social sign-in platform, to enable website visitors to register for online offers using their LinkedIn credentials. This feature could be a handy weapon for B2B marketers looking for a better way to generate leads via social media channels, so long as they know how to wield it.
Silverpop’s Social Sign-In feature collects the email addresses and other profile data of users who visit a site and sign in with their social media credentials to access offers, simplifying the registration process. LinkedIn recently allowed marketers to access a user’s profile information when they use their credentials to register for a site.
For B2B marketers, Social Sign-In’s support of LinkedIn profiles is intriguing because it means better access to business-related email addresses and information, which aren’t as accessible via personal social networks like Facebook and Twitter.
“There is still a professional demographic, especially of executives, who have