Shove Over Big Brands, Instagram Feed Opens to All

Posted on by Patty Odell

The Instagram feed had been only for the exclusive, like GMC, the truck brand of General Motors. But now, the mobile photo-sharing service is Instagramopening its Instagram feed to all advertisers from the local pizzeria to global food marketers.

For marketers, it gets even better. Instagram, owned by Facebook, is going to move forward with testing ads that allow users to click and buy or install an advertised app. Consumer brands and retailers have been waiting for just such an opportunity to make it easier for viewers to purchase items on Instagram. Read all about it.

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