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Posted on by Chief Marketer Staff

Collectors Universe, Inc. has signed an agreement with eBay Inc. allowing eBay’s 42 million registered users to participate in live auctions of collectibles offered by Collectors Universe. Both eBay and Collectors Universe will promote the events, in which eBay members will be able to bid online at the same time other bidders are competing by phone or in person. The first event, scheduled for March 14, is a sportscard and sports memorabilia auction being held by the Superior Sports Auction division of Collectors Universe.

Chicago-based Latham Synchronized Relationship Marketing, which recently celebrated its 20th anniversary, has changed its name to Latham SRM.

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