Short Cuts

Posted on by Chief Marketer Staff has completed the transaction to sell a majority stake to private equity firm General Atlantic LLC for an undisclosed sum.

The Direct Marketing Association has commended the Federal Trade Commission (FTC) for publishing a notice in the Federal Register that it is seeking public comment on certain definitions and substantive provisions under the CAN-SPAM Act of 2003.


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by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone