Database consulting company DSA, Inc. and Megaplex Software have introduced Campaign Optimizer product, OPT-255. It is a new system that allows direct marketers to draw from 255 different product or product/channel combinations across a company’s customer or prospect database to determine response to direct marketing campaigns.
Get Content Like This Delivered to Your Inbox
Chief Marketer Videos
Chief Marketer Awards
PCH.com Xerox Corporation Chicago Board Options Exchange Tableau Software Marketo Marriott Rewards Lincoln Financial Asante SNAP TalkTalk Business Lionbridge Technologies
Chief Marketer Top Shops
GEORGE P. JOHNSON RED MOON MARKETING GAGE MARKETING GROUP THE MARKETING STORE BRAND CONNECTIONS MARKETING ACTIVATIONS GROUP WUNDERMAN GENERATION Z MARKETING UPSHOT SOHO EXPERIENTIAL