Bridging the Gap: Interview with Nick Mason on Next-Gen Content Strategies
Most marketing content falls short when it comes to generating actionable insights for the sales team. New research reveals ways to help marketers in bridging the gap.
Most marketing content falls short when it comes to generating actionable insights for the sales team. New research reveals ways to help marketers in bridging the gap.
Micro influencers bring a unique set of skills to the table and provide clear benefits for businesses because of their higher conversion rates, affordability and stronger engagement.
No matter what vertical you play in, relevant customer experiences are key to being a B2B marketing leader. Sales—and retention rates—skyrocket when CX is exemplary.
What exactly is the SPIN technique and how does it work? We’ll define the method here in more detail, explain some examples of how it can be used, and tell you how you can get into the world of digital marketing.
Buyers in the 21st century are knowledgeable and independent. Online, in-store and through mobile, these buyers are shopping from vendors around the world, 24/7, 365. Knowing your buyers and how they make their decisions allows you to create content that moves them through their journey.
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