Selected Partner Content

How Marketers Are Leveraging Micro Influencers

Partner Content

Micro influencers bring a unique set of skills to the table and provide clear benefits for businesses because of their higher conversion rates, affordability and stronger engagement.

Next-Gen Customer Experience

Partner Content

No matter what vertical you play in, relevant customer experiences are key to being a B2B marketing leader. Sales—and retention rates—skyrocket when CX is exemplary.

How SPIN Selling Can Improve Your Marketing

Partner Content

What exactly is the SPIN technique and how does it work? We’ll define the method here in more detail, explain some examples of how it can be used, and tell you how you can get into the world of digital marketing.

Understanding the Buyer’s Journey

Partner Content

Buyers in the 21st century are knowledgeable and independent. Online, in-store and through mobile, these buyers are shopping from vendors around the world, 24/7, 365. Knowing your buyers and how they make their decisions allows you to create content that moves them through their journey.

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Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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