It’s no secret, over the past eight months the role of the CMO has become more complex than ever imagined. While no one could have predicted the pandemic, the findings from the dentsu CMO survey 2020 indicate that some marketing leaders report feeling better prepared for the road to recovery than others. Produced By:
While getting the right media mix has always been challenging, today it’s a new playing field, with new rules. COVID-19 has dramatically affected consumer behaviors. Heightened awareness and concerns about social issues have put brands under the microscope. Get four practical tips to help plot the right course.
Private label sales have been growing faster than national brand sales for several years. Now COVID-19 has accelerated that trend, creating a big opportunity for retailers. Find out what it takes to make the most of that opportunity and gain an edge on the competition.
Rebranding is a challenging time for any organization and this guide aims to make it easier to undergo the rebrand process and get the most out of your rebrand.
Imagine a world where every company issued document, content, presentation, and email had the right logo, up-to-date branding, and correct legal disclaimer - well that’s what template management does. This guide covers how brand and marketing leaders can ensure brand and legal compliance while increasing productivity across the organization.
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