Selected Partner Content

Never Mind the Next Normal: Bring On the New Now

Partner Content

By Carley Faircloth, CMO of Spiro The world has changed. Humans have changed. And the way we design events and experiences has had to change right along with it. There’s an echo chamber on “the way things used to be” and “getting back to pre-2019,” but none of that addresses the current state of events…

Global Versus Local Marketing and PR for Luxury Brands

Partner Content

By Muriel Penoty — When a company is about to launch a new luxury product, service or when launching a new business, you will need a well-executed marketing plan. This marketing plan should include a robust public relations strategy, separated into two distinct campaigns: local and global reach. The key to a well-executed marketing plan…

Top Five Luxury Marketing Trends For 2022

Partner Content

By Niki McMorrough and Joanna Lewis Covid has accelerated societal shifts within luxury audiences, who now demand greater authenticity and a meaning beyond profit from the brands they bond with. This means that brands are now judged not just on their words, but also their actions. It’s not just about the end product, but also…

How Brands Can Improve Customer Experience Through Social Media Messaging

Partner Content

By Laura Apel, SVP of Marketing, Mitto Today’s consumers are more connected than ever; the average U.S. household has 25 connected devices. They’re also more impatient than ever. With such tech ubiquity, we’ve lost any remaining patience with inefficiency. Nearly two bakers’ dozens worth of connected devices in our homes and a growing number of…

Get Granular Insights That Turn Trends Into Actions

Partner Content

By Nick Mangiapane, CMO of Commerce Signals Don’t be misled by an upward trend. Actionable insights can remain hidden. Data is valuable. Everyone in business knows that. But finding the most value in data requires diving deeper than your competitors do. For example, as the pandemic fades into the past, the data shows that people…

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by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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