Dove Pledges to Not Use AI in Its Advertising to Avoid Bias
As one of the few companies to take an anti-AI stance, Dove has pledged to not use AI-generated imagery to represent women in its advertising.
As one of the few companies to take an anti-AI stance, Dove has pledged to not use AI-generated imagery to represent women in its advertising.
We spoke extensively with CMO Alice Milligan about her rise to the top, how she markets to younger customers, innovative partnerships, and more.
A look at the Ozempic craze—and what marketing professionals can take away from its wild success.
The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.
With the countdown to the 2026 FIFA World Cup in North America underway, opportunities for brands to tap into the vibrant culture of fútbol are growing, particularly among U.S. Hispanics. Here's what marketers should know before diving in.
Best practices for marketing departments to ensure your data is clean, accurate and actionable Marketing departments’ focus on the customer has increased over the past five years, and the collection, sharing and use of customer information to shape, evaluate and implement marketing strategies has grown along with it—in companies both large and small. So, when…
In our increasingly data-driven world, “knowledge is power” has evolved for businesses into “data is power”. Organizations are utilizing data as a guide for shaping every initiative and decision-making—a foundation that underpins success. And the often-overlooked key piece of data for our modern world is the email address. In this context, email address intelligence provides…
Third-party cookies are going away soon, making your consent and preferences strategy more important than ever. Regulations across the world, such as the CPRA and GDPR, also have stipulations particularly around opt-ins, consent and digital marketing. Along with these regulations, personalization is increasingly important to customers when choosing a brand. With all these changes in…
Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer…
You don’t need attendees—you need joiners. While digital mediums became a required mechanism circa 2020, the very definition of event and experience has today shifted to something that is not constrained by time and channels. Previously defined as a gathering of people with shared interests in a specific location at a specific time, we now…
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